|
Decide on some categories of visitors who you think might visit a particular park that you could visit. Suitable categories could include families with children under school age, families with school age children, older couples, groups of young people without children, etc. Watch the entrance or carpark of your chosen park for a set time and record the number of visitors that you see in each category. Compare your results with observations made at a different time or place by other members of your class and discuss the differences.
| Value Segment |
% of Travellers PA |
Ave. No. of Trips PA |
% of all Holiday Expenditure |
% National
Park Visitation |
| Socially Aware |
13 |
2.3 |
19 |
28.3 |
| Visible Achievement |
16 |
2.2 |
21 |
30.2 |
| Young Optimism |
8 |
2.4 |
7 |
6.9 |
| Look at Me |
14 |
2.2 |
11 |
5.0 |
| Real Conservatism |
5 |
1.9 |
5 |
2.1 |
| Something Better |
10 |
1.8 |
8 |
6.3 |
| Conventional Family Life |
9 |
1.7 |
7 |
6.2 |
| Traditional Family Life |
16 |
2.1 |
16 |
12.4 |
| Fairer deal |
6 |
1.9 |
4 |
1.3 |
| Basic needs |
3 |
1.8 |
2 |
1.3 |
| Total |
100 |
2.1 |
100 |
100.0 |
|
|
